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Reaching Millennials – DON’T BELIEVE THE HYPE

Posted by TibTV On June - 23 - 2009

In keeping up with blogs, research, and ideally all things Millennial, I generally tend to come across well-intentioned but TERRIBLE advice. The latest was on a staffing company’s website encouraging human resource departments to create new, Millennial-friendly corporate handbooks. A fine idea for corporations, but incredibly flawed in execution – which is why I’m pointing out an alternate solution that everyone can use.

To keep things short(ish) and sweet, I’ve decided to summarize below (though if you REALLY wanted to see the original in all it’s glory, you MIGHT find it in my @millennier tweets, and it MIGHT be under TRAGIC MILLENNIAL ADVICE: PIMP MY CO.S HANDBOOK…).

The information was found on the company’s website from June 2009. The title of the piece was Create a GenY-Friendly Employee Handbook, and like many of these pieces, it was fairly insulting in an odd, benign way. In the How to Write a Handbook section, the writer suggests personalizing it with current events and fads in order to really get through to us. It gives the following suggestion as an example: “compare customers to stars competing for ‘American Idol’ stardom.” While I realize that we may be younger than the person giving this advice, WE ARE NOT CHILDREN. We do not need a company to create a mascot and a “let’s pretend” example for every single situation we may encounter in the big, bad world. While I have plenty to say on this topic, I’m going to stop because the point here is that this NOT GOOD ADVICE.

I do want to say in all seriousness GOOD FOR YOU, STAFFING COMPANY. Thank you for putting in the effort to encourage your clients to support their Millennial employees. Unfortunately, you COMPLETELY MISS THE BOAT. Click to continue reading post >>>

Click to continue reading post >>>

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Daily News & Views from Tiburon, California TibTV is all about Tiburon, California. Situated in Marin County, just north of the Golden Gate Bridge on the San Francisco Bay, Tiburon is one of the most beautiful places on earth. TibTVs focus is on video coverage, as well as photos, blogs and other media forms.

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